Social Media

Getting a Handle on Your Twitter Feed

by mo on November 13, 2013

“I just don’t know why we are on Twitter anymore. I thought I did but all we seem to do is try come up with good content to tweet and move on. Why do it? Can you help us?” This must sound familiar to some. Plenty of organizations and companies have invested the staff time […]

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Navigating Facebook promoted post rules

by mo on March 28, 2013

I was fortunate to read Gary Hennerberg’s article on targetmarketingmag.com just before I was to incorporate a video into a Facebook campaign for a client. He saved me from organizing everything around a YouTube Channel but instead use Vimeo. If you want to promote a post, Facebook requires 80 percent or more of the image […]

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10 things not to do in a news release

by mo on February 26, 2013

Someone shared former reporter’s Keith Yaskin’s list of 10 things that irks him in news releases.  Much of his list hits on the use of an old format for releases that stems from the days we snail-mailed them. I agree, much of that format does not make a great deal of sense now in the […]

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I have become a follower of McKinsey Quarterly and this article and the graph was a stunner. Whenever clients seem to dismiss the importance of smartphones and the shift here to consume digital media from devices other than a computer I try to find ways to challenge their assumptions. My interest is to get them […]

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Foursquare goes to the dogs

by mo on March 30, 2011

Okay, I use Foursquare, sort of.  I understand the possibilities but at times checking in just seems to be a pain.  And since there are not a huge number of local companies using it for promotions, it is easy to forget to check in. But finally a fabulous use of Foursquare to promote dog food […]

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What democracy looks like

by mo on March 2, 2011

Things are a bit crazy in Wisconsin. This said by my cousin in Tucson!  Whatever your politics, the protesting in Madison, Wisconsin should remind all that it is government, of the people, by the people and for the people. This is a very powerful video created outside the state capital that should have a good […]

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Thanks to More Donors I saw this. In all the tweets about Egypt, I blessedly missed this one saving me a spike in my blood pressure. While “he” did apologize for what was such a distasteful post and removed it, I do hope the brand feels the impact of negative reviews far beyond this spring’s […]

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Why fundraisers need to be more social

by mo on January 22, 2011

Last month, I dutifully went through the stack of expected year-end solicitations that came together with the holiday cards. I was struck at how many were pretty much direct mail letters that may have been the same as those in 2009. No need to get creative? For those with whom my relationship is pretty weak, […]

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Vitriol 1. See sulfuric acid. Any of various sulfates of metals, such as ferrous sulfate, zinc sulfate, or copper sulfate. 2. Bitterly abusive feeling or expression. In a recent CBS poll, 57% said that they did not believe that political vitriol was responsible for Jared Le Loughner’s shooting spree. I tend to agree. Still the […]

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I guess I cannot blame AT&T of not being more nimble. They are a huge company and my change of service is just one account change of how many they handle in an average day. Still, the confirmation letter I received thanking me for choosing AT&T when in fact, I am porting my home/office and […]

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