I have become a follower of McKinsey Quarterly and this article and the graph was a stunner. Whenever clients seem to dismiss the importance of smartphones and the shift here to consume digital media from devices other than a computer I try to find ways to challenge their assumptions. My interest is to get them [...]
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Okay, I use Foursquare, sort of. I understand the possibilities but at times checking in just seems to be a pain. And since there are not a huge number of local companies using it for promotions, it is easy to forget to check in. But finally a fabulous use of Foursquare to promote dog food [...]
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Things are a bit crazy in Wisconsin. This said by my cousin in Tucson! Whatever your politics, the protesting in Madison, Wisconsin should remind all that it is government, of the people, by the people and for the people. This is a very powerful video created outside the state capital that should have a good [...]
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Thanks to More Donors I saw this. In all the tweets about Egypt, I blessedly missed this one saving me a spike in my blood pressure. While “he” did apologize for what was such a distasteful post and removed it, I do hope the brand feels the impact of negative reviews far beyond this spring’s [...]
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Last month, I dutifully went through the stack of expected year-end solicitations that came together with the holiday cards. I was struck at how many were pretty much direct mail letters that may have been the same as those in 2009. No need to get creative? For those with whom my relationship is pretty weak, [...]
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Vitriol 1. See sulfuric acid. Any of various sulfates of metals, such as ferrous sulfate, zinc sulfate, or copper sulfate. 2. Bitterly abusive feeling or expression. In a recent CBS poll, 57% said that they did not believe that political vitriol was responsible for Jared Le Loughner’s shooting spree. I tend to agree. Still the [...]
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I guess I cannot blame AT&T of not being more nimble. They are a huge company and my change of service is just one account change of how many they handle in an average day. Still, the confirmation letter I received thanking me for choosing AT&T when in fact, I am porting my home/office and [...]
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Could be. First, keep in mind that there are in fact many businesses, for profit and not, that are not engaged in social media. The guy who runs a landscape maintenance firm may (rightly) have a hard time figuring out how a Facebook page will attract customers interested in getting their lawns mowed. He may [...]
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Journalists and news media take note. A new study released April 21st from the International Center for Media & the Public Agenda (ICMPA) at the University of Maryland, “concludes that most college students are not just unwilling, but functionally unable to be without their media links to the world.” This was the message emphasized in [...]
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While immersed in social media for a few clients, I recently became suspicious that my productivity level is inversely impacted by this activity. We all want to think that we can multi-task like a pro, but social media adds yet more distractions to the business day. If it is true that we are in the [...]
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