Small Business

Integrating marketing strategy across various media channels: this seems to be understood by most to mean combining web strategy with offline tactics. How this plays out in the average small company is that online and offline strategies proceed on separate paths, running parallel and cross only when someone on the team makes it happen. I […]

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This is a common refrain heard in discussions with clients and colleagues of late. For some, it feels that social media is steamrolling over traditional advertising and public relations incredibly fast and the overall reaction seems to be bewilderment. It is not that these business owners or marketing communications professionals do not understand what can […]

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For non-profits and small business, integrating social media into marketing and communications efforts can offer a low-cost boost to a program. These days all companies and organizations are trying to get more for a diminishing marketing dollar.  Jumping in is easy. Developing and maintaining a strategic program is the hard part. What is the best […]

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