PR 2.0

Last week the Wisconsin Democratic Party spokesman Graeme Zielinski compared Gov. Scott Walker to Wisconsin cannibal and serial killer Jeffrey Dahmer on Twitter after prosecutors closed an investigation into Walker aides with no charges filed against the Republican governor. Okay, incredibly stupid and offensive. News-jacking, or attempting to score well in media relations in real-time […]

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10 things not to do in a news release

by mo on February 26, 2013

Someone shared former reporter’s Keith Yaskin’s list of 10 things that irks him in news releases. ┬áMuch of his list hits on the use of an old format for releases that stems from the days we snail-mailed them. I agree, much of that format does not make a great deal of sense now in the […]

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