Non-Profits

A colleague shared a post about a research study that was reported in the Chronicle of Philanthropy that I missed in late May. Three universities, Rice, UT San Antonio, and Penn State, collaborated to find out how a person’s politics influence how they donate. While you may not believe that your political beliefs have anything […]

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Apple’s Newsstand is going to do for the publishing industry what iTunes did for the music industry. How much of a game changer? The week Newsstand was launched, electronic subscriptions to The New York Times increased seven times. I love my iPad, and have already realized that I will subscribe to more magazines having it. […]

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Sometimes the simplest of solutions is the best. I was fascinated with this report on NPR on solar light bulbs in the Philippines. Here in America we have numerous interest groups attempting to frame the move away from the incandescent light bulb as somehow unAmerican and a conspiracy of epic proportions.  While we whine over […]

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The new normal for nonprofits

by mo on December 9, 2011

Certainly not a surprise, yet a quarter of Wisconsin nonprofits responding to a survey about their financial health reported that they do not have sufficient cash reserves. Gayle Worland reported on the study in the Wisconsin State Journal. Nonprofits appear to be treading water like many Americans. In may own experience with several nonprofit, the  […]

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A colleague passed this on to me weeks ago as we started redesigning a website for a local nonprofit. Today, I finally get around to sharing it. Jakob Neilsen’s research and commentary on usability issues surrounding nonprofit sites is a must read. Many smaller, local nonprofits get the majority of their donations the old fashioned […]

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I have been playing with QR codes of late. While not everyone is walking around with a smart phone in their pocket, the technology is so easy to use, it seem a shame not to try it. Everyone has print or physical assets to which a QR code can be added for those who want […]

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In the last few months I have made connections with several nonprofits, all on the cusp of change. All see a need to change the way they have been doing business and focus efforts to improve their marketing. In this tough economy, many organizations are seeing donations fall or barely maintain.  Circumstances such as this […]

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Why fundraisers need to be more social

by mo on January 22, 2011

Last month, I dutifully went through the stack of expected year-end solicitations that came together with the holiday cards. I was struck at how many were pretty much direct mail letters that may have been the same as those in 2009. No need to get creative? For those with whom my relationship is pretty weak, […]

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I follow More Donors on Facebook and Twitter and readily suggest it to all my nonprofit clients. All their posts are worth the read and often a source for some good ideas. While some ideas may not be all together new, most of us just need a way to reframe what we are already doing. […]

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Could be. First, keep in mind that there are in fact many businesses, for profit and not, that are not engaged in social media. The guy who runs a landscape maintenance firm may (rightly) have a hard time figuring out how a Facebook page will attract customers interested in getting their lawns mowed. He may […]

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