Marketing

Where have all the writers gone…

by mo on October 2, 2012

Content curation is killing off original writing. I monitor various Google Alerts on topics for several clients. (I have a few alerts to help me write more on this blog, but well you know how that goes.) My frustration is growing.  All too often I click on what sounds like an interesting article only to […]

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Apple’s Newsstand is going to do for the publishing industry what iTunes did for the music industry. How much of a game changer? The week Newsstand was launched, electronic subscriptions to The New York Times increased seven times. I love my iPad, and have already realized that I will subscribe to more magazines having it. […]

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In the last few months I have made connections with several nonprofits, all on the cusp of change. All see a need to change the way they have been doing business and focus efforts to improve their marketing. In this tough economy, many organizations are seeing donations fall or barely maintain.  Circumstances such as this […]

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Embracing social media is getting more complex as changes are being made to all the main platforms. Some changes on LinkedIn and Twitter have not required big changes to strategy or process, but Facebook will be making changes in 2010 that will require some thought. For companies who have been struggling with using Facebook effectively, […]

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Lately if feels that everyone is trying to develop a social media plan or rather launch a few tactics in search of a strategy. Of course it does help to put a toe in the water before one jumps in entirely, but I have a growing unease that the only tangible result of all this […]

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In the seemingly never-ending work to keep up with all the social media and network tools out there, it is evident that too many of us let the new tech “toys” take up too much of our time and attention. Worse, the end result is a social media plan that is nothing more than a […]

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….Google launches Sidewiki and all things change for marketers. On September 23, Google released Sidewiki a Google Toolbar-based plug-in that allows anyone to add her own shared side notes to any (yes, any) Web page. The basic idea is that every page on your site now comes with a publicly accessible discussion board that cannot […]

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Listening is the new marketing

by mo on September 21, 2009

I have been spending a fair amount of time reading from “the experts” on social media marketing. At times so much of this seems to be generated by a group of early adopters who essentially are talking amongst themselves. I have run across two very different papers that may be of interest if you and […]

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Rethinking vendor relationships?

by mo on September 16, 2009

The economy may be justification to rethink your company’s marketing function, but it seems the impact of social media and the shift to internet advertising may become the driving force for many. The structure of many in-house marketing, communications and PR functions has more to do with the media mix of yesterday than today’s changing […]

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NPR reported in “blog-ola” today on the growing rift in the mommy-blogosphere over the impact of marketers leveraging this influential group. As people turn to blogs for news, they are coming to rely on a group that does include some trained journalists but for most part is made up of people who do not follow […]

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