Love of Language

Always Appropriate for New Copywriters

by mo on October 28, 2013

Like this infographic? Get more content marketing tips from Copyblogger.

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It should not come as a surprise that the impact of texting and social media has now placed the most often used definitive article in English on the endangered word list.  For the grammatically challenged, these are words used with a noun to specify grammatical definiteness of the noun. I have used it five times […]

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Does anyone edit like this any more?

by mo on July 18, 2013

I was surfing around the AP Stylebook and stumbled on this under “E”.  Those of us who remember the pre-PC era (shudder) know these rules well. But how many edit on paper?  But don’t get me started on track changes in Word.

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I thank Jonathan Liu of GeekDad for posting a good commentary on the implications of paper books vanishing with the rise of e-readers. So much of the discussion complaining about e-books seems to center on paper book (or newspaper) aficionados as being luddites holding on to “old technology” all for the feel of paper and […]

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Loophole comes from the Dutch word liupen meaning to peer as in from a slit in a castle wall while staying protected.  From there it gains a meaning a gap, omission, or ambiguity that makes it possible to evade a difficulty or obligation – as in taxes. So when is closing a loophole a tax-hike? […]

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Vitriol 1. See sulfuric acid. Any of various sulfates of metals, such as ferrous sulfate, zinc sulfate, or copper sulfate. 2. Bitterly abusive feeling or expression. In a recent CBS poll, 57% said that they did not believe that political vitriol was responsible for Jared Le Loughner’s shooting spree. I tend to agree. Still the […]

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I guess those Google ad words can work!  Seriously this is a great story of a young ad copywriter who found a way to get his book in front of the creative directors at Young & Rubicam. The beauty of Alex Brownstein’s idea is that is so very simple. By directing Google ad word campaigns […]

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Lady Gaga meets NPR

by mo on May 11, 2010

On a cold, rainy day like today, everyone needs a laugh (in addition to a good cup of tea.) If you are a fan of the folks at NPR you will enjoy this. Robert Siegel gets the honors for best of video I think.

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Autoantonymous Sanctions

by mo on February 25, 2010

While motivating myself to do a bit of dusting the other day I realized that “dust” was an autoantonym – a word that has two meanings that are very different. I was removing dust (or at least attempting to rein in the dust bunnies) but was thinking about a making a flourless chocolate cake and […]

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Podium as a verb? Well athletes do medal these days. I have not given too much thought as to when verbs like ‘to summit” or “to surface” came about or if there was quite a bit of complaining at the time they slipped into regular conversation. I am a fan of On Language in the […]

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