I have become a follower of McKinsey Quarterly and this article and the graph was a stunner. Whenever clients seem to dismiss the importance of smartphones and the shift here to consume digital media from devices other than a computer I try to find ways to challenge their assumptions. My interest is to get them [...]
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Did you see it? The Apple roll out of OS 5 and iCloud was impressive, but I could not take my eyes off the split keyboard on the iPad and the beautiful anonymous hands thumb typing away. Looks to be that Qwerty typing may soon be dead. Standard touch typing skills are still quite useful, [...]
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Thanks to More Donors I saw this. In all the tweets about Egypt, I blessedly missed this one saving me a spike in my blood pressure. While “he” did apologize for what was such a distasteful post and removed it, I do hope the brand feels the impact of negative reviews far beyond this spring’s [...]
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The Chinese New Year of the Rabbit begins February 3rd and most of us are most likely welcoming a placid year after the ferocious year of the Tiger. The Rabbit symbolizes graciousness, good manners, sound counsel, kindness and sensitivity to beauty. He is known for soft speech, never resorting to foul language and vitriol. His [...]
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I guess I cannot blame AT&T of not being more nimble. They are a huge company and my change of service is just one account change of how many they handle in an average day. Still, the confirmation letter I received thanking me for choosing AT&T when in fact, I am porting my home/office and [...]
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Watching the Toyota recall catastrophe unfold has been painful – somewhat like craning your neck to see a car wreck. Pretty dead-on in this case. Emerging from a crisis with a reputation intact has everything to do with the timeliness of the response and the quality of the message, standard crisis communications 101. I suggest [...]
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While motivating myself to do a bit of dusting the other day I realized that “dust” was an autoantonym – a word that has two meanings that are very different. I was removing dust (or at least attempting to rein in the dust bunnies) but was thinking about a making a flourless chocolate cake and [...]
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Lately if feels that everyone is trying to develop a social media plan or rather launch a few tactics in search of a strategy. Of course it does help to put a toe in the water before one jumps in entirely, but I have a growing unease that the only tangible result of all this [...]
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In the seemingly never-ending work to keep up with all the social media and network tools out there, it is evident that too many of us let the new tech “toys” take up too much of our time and attention. Worse, the end result is a social media plan that is nothing more than a [...]
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The economy may be justification to rethink your company’s marketing function, but it seems the impact of social media and the shift to internet advertising may become the driving force for many. The structure of many in-house marketing, communications and PR functions has more to do with the media mix of yesterday than today’s changing [...]
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