Branding

Thanks to More Donors I saw this. In all the tweets about Egypt, I blessedly missed this one saving me a spike in my blood pressure. While “he” did apologize for what was such a distasteful post and removed it, I do hope the brand feels the impact of negative reviews far beyond this spring’s […]

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In the last few months I have made connections with several nonprofits, all on the cusp of change. All see a need to change the way they have been doing business and focus efforts to improve their marketing. In this tough economy, many organizations are seeing donations fall or barely maintain.  Circumstances such as this […]

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Journalists and news media take note. A new study released April 21st from the International Center for Media & the Public Agenda (ICMPA) at the University of Maryland, “concludes that most college students are not just unwilling, but functionally unable to be without their media links to the world.”  This was the message emphasized in […]

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An interesting article solar panel manufacturers and how they could learn from Intel to market directly to consumers raises some interesting questions. The residential solar market is experiencing so many changes – technology innovations, the influence of tax credits on consumers and new entrants in the market, both manufacturers and installers to name a few.  […]

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