Advertising

I think I may start a collection of the best of these spam emails. I seem to be getting a new round of these. There has to be great money in this, but really do people fall for these? Turns out, no not really. First my lovely note from Mr. Tang. This one actually makes […]

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I suffer almost every day over a purchase decision that will bring unwanted packaging into our home, and with it, the added responsibility of how to get rid of it. And I do mean suffer. Anyone who has made a commitment to reduce the waste they toss out each week understands. It is incredibly difficult […]

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I have become a follower of McKinsey Quarterly and this article and the graph was a stunner. Whenever clients seem to dismiss the importance of smartphones and the shift here to consume digital media from devices other than a computer I try to find ways to challenge their assumptions. My interest is to get them […]

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Foursquare goes to the dogs

by mo on March 30, 2011

Okay, I use Foursquare, sort of.  I understand the possibilities but at times checking in just seems to be a pain.  And since there are not a huge number of local companies using it for promotions, it is easy to forget to check in. But finally a fabulous use of Foursquare to promote dog food […]

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Thanks to More Donors I saw this. In all the tweets about Egypt, I blessedly missed this one saving me a spike in my blood pressure. While “he” did apologize for what was such a distasteful post and removed it, I do hope the brand feels the impact of negative reviews far beyond this spring’s […]

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Bugs Bunny signals a change in tone?

by mo on February 2, 2011

The Chinese New Year of the Rabbit begins February 3rd and most of us are most likely welcoming a placid year after the ferocious year of the Tiger. The Rabbit symbolizes graciousness, good manners, sound counsel, kindness and sensitivity to beauty. He is known for soft speech, never resorting to foul language and vitriol. His […]

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In the last few months I have made connections with several nonprofits, all on the cusp of change. All see a need to change the way they have been doing business and focus efforts to improve their marketing. In this tough economy, many organizations are seeing donations fall or barely maintain.  Circumstances such as this […]

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I guess those Google ad words can work!  Seriously this is a great story of a young ad copywriter who found a way to get his book in front of the creative directors at Young & Rubicam. The beauty of Alex Brownstein’s idea is that is so very simple. By directing Google ad word campaigns […]

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Journalists and news media take note. A new study released April 21st from the International Center for Media & the Public Agenda (ICMPA) at the University of Maryland, “concludes that most college students are not just unwilling, but functionally unable to be without their media links to the world.”  This was the message emphasized in […]

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OK, State Farm gets it

by mo on March 24, 2010

This is an amazing video to watch, but what is more amazing that a stodgy company like State Farm has found a way to use a viral campaign to update their image. Inspirational. Though not too many folks will try to copy  such an endeavor.

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