During July and August, the Postal Service is offering an upfront 2-percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device. (QR code) Why not try to use this as an incentive to drive online gifts for a special need. Learn more.
Clearly the postal service is recognizing that mobile technology is changing direct mail and has decided to look out ahead. Nonprofits do enjoy a special mail rate from the USPS, but plenty of organizations forgo that for first class at times to ensure delivery and present a different message.
Of course for-profits are in a great position to take advantage of this if they can move fast, too. Could be some work for marketers.
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