Willam F. Eisner Museum of Advertising & Design
Not everyone gets to launch a museum. A huge project, on an aggressive timetable accomplished with the help of many, many people. Loads of fun and stress, and I now do have my own hardhat.

Hired to complete the business plan for this fabulous project and get it into gear, I ended up devoting my full efforts to the project for an extended time. The dream of a local philanthropist, the museum would become a collaboration between a leading art and design college and the advertising and design community. My experience in higher education and working in non-profit fundraising and management brought me on board to get the planning phase back on course. In the end I stayed through it’s opening in 2000 and into its first program year. The museum, no longer a part of the Milwaukee Institute of Art & Design, is now called The Eisner American Museum of Advertising & Design and is still packing them in.

My role:
Strategy development - design and implementation of the museum ’s business, marketing, operations, opening launch and fund raising plans.
Supervision of construction of the physical space together with the college’s building manager.
Development of all multimedia display systems and ten original exhibitions, including an interactive radio booth and a multimedia presentation of demographic profiling.
Recruitment of all staff.
Launch PR
Original website – content development