Navigating Facebook promoted post rules

by mo on March 28, 2013

I was fortunate to read Gary Hennerberg’s article on just before I was to incorporate a video into a Facebook campaign for a client. He saved me from organizing everything around a YouTube Channel but instead use Vimeo.

If you want to promote a post, Facebook requires 80 percent or more of the image to be a photograph or other graphic treatment, and only 20 percent text. Caliper 2Now when I first came across this, I have to admit I pictured an army of Facebook ad reviewers with some archaic way of measuring this. What if my image is at 23%? Dinged for an extra vowel?  An image from your promotions can be usually be adjusted to fit the standard, but gauging that 20 percent can be interesting. Video adds a bit of complexity.

As Hennerberg pointed out, if you use YouTube as a video host, you have little flexibility over the thumbnail image you want to use. Vimeo does allow you to select the exact frame you want to appear when the video is not playing. Depending on how you formatted the video, this could be the difference of more that a few percentage points. Nothing worse than starting a campaign, only to find a few hours later that your promoted post was not approved.

Thanks for the heads up!



{ 2 comments… read them below or add one }

Brian Loebig May 31, 2013 at 9:20 am

Good advice Mo! I use Vimeo myself due to the longer format videos that can be published there. Facebook measures the 20% rule on posts using a 5×5 grid of squares that lay over the image. Each square represents 4% of the image area. If textual content touches more than 5 squares, i.e. 20% of the image, they reject it. Here is a great too for measuring:


mo May 31, 2013 at 9:23 am

Thanks for the measuring tool. Vimeo also has the advantage of not having some lame cat video show up next to yours!


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