Getting a Handle on Your Twitter Feed

by mo on November 13, 2013

“I just don’t know why we are on Twitter anymore. I thought I did but all we seem to do is try come up with good content to tweet and move on. Why do it? Can you help us?”

This must sound familiar to some. Plenty of organizations and companies have invested the staff time to get on social media and have some track record of activity.  What is missing is a strategy behind the effort. And since Facebook, Twitter, LinkedIn and others have changed considerably over the past 12 months, social media plans have to change along with them. When I get engaged on a social media project like this effort on Twitter, two main concerns have to be addressed:

1.) No one in charge of the effort. Staff have responsibility for content creation but no one has accountability for outcomes. No one is measuring anything.

2.) No processes are in place to make sense of the company’s Twitter feed and manage relationships.

The first concern will be the subject of another post. I had been composing an article on using Twitter Lists as I was engaged in explaining it to this client. Serendipitously, I ran across a great article on this subject on LinkedIn. Jen Picard of MeltWater wrote a great post on their blog that suggests how to organize lists as a PR professional. The same strategy can be used by just about anyone or organization to segment who they are following for content and those they are trying to truly engage.

Feeling overwhelmed about using Twitter? Read her post and get motivated to change the situation. Me? I’ve got a few more lists to build myself.




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