Mommy blog-ola update: FTC new guidelines

by mo on October 6, 2009

In July, I mentioned the dust up that NPR reported about within the Mom blogosphere: Mom’s providing product endorsements without telling their readers that they received any compensation or free products.

The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising for the first time since 1980, and among the changes, a requirement that “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” Fines for violating the new rule will run up to $11,000 per post.

Read more on the FTC site.

Finally, bloggers are held to the same standards as journalists. I hope the fines are stiff enough to make a difference.

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